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A timeline chart relating various media to different stages of the buying journey.

Communication Tips, Sales & Sales Enablement, Video Creation

6 Steps To Make Promotional Videos That Increase Sales

Promotional videos are the secret ingredient in every high-performing sales professional’s recipe for success. According to Vidyard’s 2021 State of Virtual Selling Report, sales professionals using video in their sales cycle close […]
Banner image for How B2B Marketers can bring in leads with video. the image showcases two individuals in the middle of a business meeting.

Communication Tips, Marketing, Video Creation

How B2B Marketers Can Bring in Leads With Video

Since the dawn of television, consumer-facing companies have used the emotional impact of video marketing to drive brand awareness and sales. While B2C companies primarily use video marketing, B2B brands are increasingly […]
image showcasing the The World Wide Web Consortium (W3C). Part of the Web accessibility resources

Communication Tips, Human Resources, Learning & Development, Marketing, Sales & Sales Enablement, Video Creation

16 Top Web Accessibility Resources for 2022

The World Health Organization estimates over 1 billion people experience disability. These people may encounter challenges when visiting websites that aren’t accessible. Those with hearing impairments can’t watch videos to learn about […]
storyboard example. You can use a storyboard to plan how you will animate yourself

Communication Tips, Human Resources, Learning & Development, Sales & Sales Enablement, Video Creation

How to Animate Yourself

Fifteen years ago, creating an animated video meant hiring an animator. It could take months for the animator to create your characters and scenes from scratch and edit the project. Once complete, […]
Banner for Prakriti Rai's lessons on storytelling. the image shows an animated version of Prakriti sitting and working on a laptop computer.

Communication Tips, Human Resources, Learning & Development, Marketing, Sales & Sales Enablement, Video Creation

Highlights from Prakriti Rai’s Lessons on Storytelling

On November 3rd and 4th, 2021, the Content Marketing Institute hosted its annual Visual Storytelling Summit, a two-day event for content marketing leaders to share insightful information on how to entice audiences […]
Pinterest audience insights, gender and age. Part of our resource post "How to book more weddings with video

Communication Tips, Marketing, Video Creation

How to Book More Weddings With Animated Video

Experienced professionals working in the events and video industry have noticed that the wedding professionals who stay afloat during rough times share one trait: They are open to innovation. To book more […]