Valentine’s Day is a unique opportunity to connect with your audience and leverage a holiday theme in your marketing. In order to stand out in a crowded landscape, you’re going to need a unique way to earn attention in a sea of companies with similar goals.
Video is the missing link that can turn a good campaign into a great one. Video-based campaigns have the highest average click-through-rate among all advertising mediums. When done right, it’s the best way to engage an audience and stand out amongst the competition. Even if you’re a last-minute marketer, or you’ve never made a video before, there are still plenty of ways to pull it off.
Here are five ideas and video templates to get you started on a Valentine’s Day video marketing campaign.
Use Animation
Animation conveys messages in powerful ways. Watch how Michael Kors, Bank of Queensland, Turkish Airlines, and Chipotle executed these successful love-focused animation campaigns. Here’s one of our favorites, a short story from Heinz:
The average marketer doesn’t have the resources for this level of production, but that doesn’t mean the medium is exclusive to big brands. Any business, small or large, can enjoy the benefits of animated video.
This simple, text-based animated video template is the easiest place to start. Script out your message, change the colors and fonts, swap in an image of your product, and you’ll have a complete video.Sign into your Vyond account or free trial and click here to open this video in your account.
Love Your Customers
People like to feel appreciated, and a simple thank you goes a long way. Send an animated Valentine or “thank you” GIF to your customers. Remind them you exist and that you’re working hard for their business. You’ll likely see some direct ROI from the effort.
Feel free to swipe this GIF and use it as-is in your own email marketing or social campaigns.
Host a Love Story Contest
Ask your community to share their love stories with you for a chance to win something special. It could be your product or service, or something else entirely. Free coffee for a year, a gym membership for two, a fun night out, or a discount on wedding photography, for example.
Watch how Dunkin Donuts featured a customer love story in their Valentine’s Day contest:
And this call for stories from Doublemint Gum:
Scene templates like these can help you run your own version of this idea with an animated video. Sign into your Vyond account or free trial and click here to use these scenes in your account.
Promote a Valentine’s Day Discount
Discounts are a great way to drive holiday revenue, and promoting them with GIFs will grab attention in email campaigns, on landing pages, and on social media. It will only take a few minutes to modify this template to reflect your brand and coupon code.
Sign into a Vyond account or free trial and click this link to customize it in your account. Vyond Professional and Enterprise customers can export and share videos as animated GIFs.
Celebrate Heart Health
February is also heart health month. At Vyond, we celebrate with a “Fit February” contest and encourage our customers to hold their own competitions along with us. Use our video to do the same at your company. Or, modify the template for other heart-healthy purposes. Try inviting your customers to join you in a virtual Valentine’s Day workout or promote your health-conscious business practices.
How to Use These Video Templates
The five templates in this post are free to try with a paid account or 14-day free trial of Vyond. The GIF above is free to anyone. Customers can download and share videos. Professional and Enterprise customers have the ability to export videos as GIFs.
Follow these steps to access the templates:
- Log into your free trial or Vyond account.
- Click these links:
- The selected video project will open in your account for you to customize.
- Customers can download and share.
About Vyond
GoAnimate is now Vyond. Learn more about the changes.
Vyond allows people of all skill levels in all industries and job roles to create dynamic and powerful media. With features that go beyond moving text and images, you can build character-driven stories or compelling data visualizations that engage audiences and deliver results.
Start making your own videos today. Sign up for a free 14-day trial and attend our weekly tour of the Vyond Studio.
